Genesis of Palm Springs

Category Auto

Location Palm Springs, CA

Area 13,000 SF

Expertise Adaptive Reuse & Renovation, Seismic Retrofit

Project overview

This dealership renovation centered on a complete rebuild of the showroom to meet Genesis’s current design standards. The original structure was partially demolished, with the existing showroom removed and replaced by a new steel-framed building. The new showroom features exposed open-web steel joists—a signature Genesis design element—delivering a bold, modern aesthetic with high ceilings and clean lines that enhance both spatial experience and brand identity.

Conclusion

With careful integration of new steel framing and architectural detailing, the project brings a fresh, high-performance environment to the desert market. The structural system not only satisfies Genesis’s visual and branding requirements but also provides the flexibility and durability needed for long-term dealership operations. The result is a striking, future-ready space that captures the essence of the Genesis brand.

Architect: Goree Whitfield
Contractor: HEC Development, Inc

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